Reserve your seat today!
Every Wed.,11 am est for the month of May!

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This Is Dramatically Different From Any Other Training You've Taken...
P.S. You don't have to attend all events, come for 1 or come for all!

Learn how to market your business in uncertain times hosted by The Shift Spot.

May 3: Your Blueprint for Explosive Business Growth! COMPLETED

  • Why more millionaires were made during down markets than any other time in American History.
  • The worst time to stop investing in marketing and what to do instead.
  • How to speak your customer’s language, even if they don’t know who you are yet.
  • Customer segmentation: the quickest way to right-sizing your profits.
  • How to develop a winning marketing mindset and to master the art of marketing!

May 10: Why Marketing is so %*#$% Hard! COMPLETED

  • Learn the #1 tool and core element you need in your business strategy.
  • Discover what marketing really is, by understanding what marketing is not (HINT: It's not sales, and it’s not an ad campaign)!
  • The top marketing myths that crush your ability to scale every single time.
  • Why neglecting marketing (and giving it to your “marketing team”) as a CEO is a risky move and what you should do instead.
  • Stop doing Random Acts of Marketing: the simple trick to eliminate wasted money and frustration.
the shift spot marketing intensive, why is marketing so hard as a business owner.

May 17: Leverage Growth Gears & Leapfrog Your Competition! COMPLETED

  • The 3 types of Growth Gears and how to implement them to work in your business.
  • Uncover the “what, how and why” of marketing and execute accordingly.
  • What’s your Value Proposition? If you don’t know it, neither do your customers.
  • Learn the difference between “Big M” marketing and “little m” marketing, and how to leverage both!
  • Should you outsource anything that’s not in your genius zone? Maybe, but you still need to understand it.

May 24: How to Thrive (Not Survive) in the Digital Era! COMPLETED

  • The single most important skill set that is more powerful than AI.
  • How to leverage AI for marketing in today’s business world.
  • The marketing technology tools you need to thrive!
  • What is a marketing tech stack and how to create the right one for your brand.
  • Content is King: Create content that your audience loves (and engages with!) to build a strong brand.

May 31, 11 a.m. est: Uncover the Power of Your Brand to Drive Growth! LAST EVENT!!!!

  • Why talking about your brand doesn’t work and what to do instead.
  • How to brand in a way that is authentic to you and aligns with your vision (and pocketbook).
  • Why mission statements are out and your big purpose is in.
  • How to create an “employer brand” in today’s economy to attract, hire and retain the BEST talent in a tight labor market.
  • The fastest way to become a powerful brand.

Workshop Speakers

Meet Your Expert Ken M.

Ken Murray, a "fractional chief marketing officer" at Chief Outsiders, has 25+ years’ experience in driving explosive growth for elite brands as a hands-on marketing and digital leader. He combines deep knowledge and experience in digital, analytics and insights, marketing automation, customer experience and brand management building world-class marketing and digital teams, with “alumni” serving in leadership positions at Hulu, Vanguard, Starbucks and Google. He now works with mid-market CEOs driving marketing strategies and execution to create significant growth opportunities.

 Formerly, Ken was the first CMO at J.G. Wentworth, following a private equity transaction. He created several ground-breaking and international award-winning TV and digital spots (Opera: 877-CASH-NOW; It’s My Money), combined with hyper-focused media management, doubling qualified leads and revenue, while slashing acquisition costs.

Ken’s other experiences and accomplishments include building and leading teams for banking, insurance and specialty finance firms. He helped overhaul and is responsible for double-digit growth for companies such as Jewelers Mutual, Farmers Insurance and 21st Century Insurance.

Ken is an avid cyclist and skier (downhill and XC) and enjoys cooking for family and friends.

Meet Your Host Ken P.

Ken Paskins, Founder of GCE Strategic Consulting and COO of The Shift Spot™, is an accomplished CEO / COO and Executive Coach. Ken brings a broad range of leadership experience, including operations, sales, acquisitions, strategic planning, and P&L management (up to $500M) while leading teams north of 400 people across North America and Europe for Fortune 100 companies such as Oracle.

Ken is a results-oriented, decisive, and strategic executive with proven success in leading and scaling organizations. He has worked with a wide range of industries and company sizes in various funding stages by helping companies get "unstuck” so they can scale to the next level!

Originally from Indiana and a graduate of Purdue University, he now resides in Milton, Georgia.

Ken is blessed with three beautiful daughters, and for fun, he enjoys biking, boating, running, or anything outdoors. Ken is also an avid chef who refuses to use recipes.

Don't miss this RARE FREE event.
Sign up for your seat NOW!

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FAQs

Where is the event?

This is a 100% virtual event that you can attend from the comfort of your own home. Simply register and the event link will be emailed to you.

Do I need to attend all 5 events?

NO. Come for 1, or come for all. This is NOT buildable content. Each week is independent of one another and it doesn't matter how many events you attend, you will receive MASSIVE value that will help you grow your business in ANY market!

How do I sign up?

Reserve your spot here.

What is the format of the event?

This is a relaxed LIVE event and the information will be presented similar to a fireside chat between our guest expert speaker and host. As the attendee will be able to ask questions and possibly have the opportunity to get put in the "hot seat" to get 1-on-1 real-time advice and guidance.

What's the cost?

This event is hosted and sponsored by The Shift Spot™ and is 100% FREE for these 5 events ONLY up to a limited attendance per event. We promise there will be no slimy, salesy stuff. Just good ol' fashion VALUE!

What's the catch?

There is NO CATCH. The Shift Spot™ is launching our community to the public and opening our doors into how we support business owners. We are a CEO coaching and peer advisory community and the place where business owners go to make radical shifts in business and in life!

We provide to our trusted and loved members 144 online events (similar to this one), along with accountability, a full GAP analysis and so much more. We are officially open for business and allowing a sneak peak into what our members get every day as a member of The Shift Spot™.

Click here for more information.

How can I reach Ken if I want more information?

To reach Ken Murray, contact him here!

To reach Ken Paskins, contact him here!