Our Story.

Ken, growing up with a Midwest work ethic, started working in the corn fields of Indiana at 8 years old.

He grew up with 2 generations of “want-to-be entrepreneurs” and saw a lot of boom or bust. He learned through their mistakes that they didn’t know how to run a business because they lacked the skills and structure to make them work. They just saw an opportunity, and more often than not, it ended up with the lights being out and the heat being turned off. So, learning from their mistakes, he decided he would learn from others first and sharpen his skills through people who knew what they were doing.

After several decades of running teams of 400+ people, companies with a PNL of a half billion dollars, and closing a $40M software deal just days after 9/11, he spent decades executing and chasing, being unbalanced, and working IN the business, not ON the business.

He lost interest and motivation and wasn’t inspired anymore by power, titles, and money. Instead, he saw a different path and purpose and created a business working as a fractional CEO/COO for many companies, specifically with business owners in chaotic industries. He was inspired by their passion, yet saw trends in what prevented their ability to scale and what kept them up at night. His mission is to help owners finally solve the core problems they are shackled with.

And, for Winter, she was taught by a single Mom of 3 that if you “go to college and get a good job with health insurance, you would be successful.”

Watching her Mom struggle on a salary of $14k a year, she vowed her life would be different, so she listened and graduated college. Her hard-earned education landed a $19k salary at her first job, and she worked her way up to a whopping $35k five years into her career. She decided there had to be a better way. She took a leap of faith, quit her job without a single client, and with only 2 months of savings in the bank, she started her own real estate company during the worst time in American History since the Great Depression….and despite everyone telling her, she would fail, became incredibly successful and recognized internationally on CNN, HGTV’s House Hunters, Interior Design & others.

After 2 decades in sales and marketing and dealing with high-net-worth individuals and executives selling nearly a quarter billion in products to them, along with being a constant student of growth in the psychology of how this type of individual makes decisions, she discovered a better way for them to achieve their goals in less time.

Ken & Winter’s combined experience created The Shift Spot™, a place where business owners make radical shifts in business and in life.

Ken Paskins

Ken Paskins, Founder of GCE Strategic Consulting and COO of The Shift Spot™, is an accomplished CEO / COO and Executive Coach. Ken brings a broad range of leadership experience, including operations, sales, acquisitions, strategic planning, and P&L management (up to $500M) while leading teams north of 400 people across North America and Europe for Fortune 100 companies such as Oracle.

Ken is a results-oriented, decisive, and strategic executive with proven success in leading and scaling organizations. He has worked with a wide range of industries and company sizes in various funding stages by helping companies get "unstuck” so they can scale to the next level!

Originally from Indiana and a graduate of Purdue University, he now resides in Milton, Georgia.

Ken is blessed with three beautiful daughters, and for fun, he enjoys biking, boating, running, or anything outdoors. Ken is also an avid chef who refuses to use recipes.

Winter Baserva

Winter Baserva has spent the past 21 years developing and executing extensive marketing, public relations, communications, and sales campaigns for companies such as the Miami Art Museum, Miami Children’s Museum, and Grove Garden Luxury Residences & Real Estate Firms.

As the CEO & Founder of Seasons Realty Group, her strategic sales and consulting skills have not only placed her as the #1 highest-performing broker for over a decade but have also garnered attention from Interior Design, Time Magazine, The Chicago Tribune, Atlanta Journal-Constitution, HGTV’s House Hunters, CNN & more!

Having developed a life-long passion for peak performance and business strategy specialized in pivoting for success in any market, Winter has been at the forefront of the key trends impacting the lives of a new generation of modern leaders and the psychology behind people, relationships and brand trust.

She was born in Colorado, raised in Atlanta, GA, and has a sister named Summer and a cousin named Autumn—I know! She graduated from FSU (when their football team was good).

Tucker, DIC

Tucker is the head dog-in-charge managing the day-to-day operations for The Shift Spot™.

He's passionate about food, balls, naps, TREATS, long walks, hikes, and MORE FOOD!