About The Shift Spot

Ken, growing up with a Midwest work ethic, started working in the corn fields of Indiana at 8 years old.

He grew up with 2 generations of “want-to-be entrepreneurs” and saw a lot of boom or bust and a LOT of burnout from not understanding what makes a business work. Ken did the opposite.

After several decades of running teams of 400+ people, companies with a PNL of a half billion dollars, closing a $40M software deal just days after 9/11, and working as a consultant for business owners, he saw trends in what prevented their ability to scale. His purpose is to help owners finally solve the core problems they are shackled with, so they can get the freedom and balance they deserve.

And, for Winter, she was taught her single Mom that if you “go to college and get a good job with health insurance, you would be successful.”

Watching her Mom constantly struggle, she went to college so she could be "successful." She then spent years climbing the corporate ladder only to be unfulfilled. Her "success" came when she started her own real estate company during the worst time in American History since the Great Depression….and despite everyone telling her, "she would fail", became incredibly successful and internationally recognized on CNN, HGTV’s House Hunters, Interior Design & others.

After 23 years in sales & marketing and dealing with high-net-worth individuals and executives selling nearly a quarter billion in products to them, along with studying psychology of how this type of individual makes decisions, she discovered a better way for them to achieve their goals in less time.

Ken Paskins, Founder of GCE Strategic Consulting and COO of The Shift Spot™, is an accomplished CEO / COO and Executive Coach. Ken brings a broad range of leadership experience, including operations, sales, acquisitions, strategic planning, and P&L management (up to $500M) while leading teams north of 400 people across North America and Europe for Fortune 100 companies such as Oracle.

Ken is a results-oriented, decisive, and strategic executive with proven success in leading and scaling organizations. He has worked with a wide range of industries and company sizes in various funding stages by helping companies get "unstuck” so they can scale to the next level!

Originally from Indiana and a graduate of Purdue University, he now resides in Milton, Georgia.

Ken is blessed with three beautiful daughters, and for fun, he enjoys biking, boating, running, or anything outdoors. Ken is also an avid chef who refuses to use recipes.

Winter Baserva has spent the past 23 years developing and executing extensive marketing, public relations, communications, and sales campaigns for companies such as the Miami Art Museum, Miami Children’s Museum & Real Estate Firms.

As the CEO & Founder of Seasons Realty Group, her strategic sales and consulting skills have not only placed her as the #1 highest-performing broker for nearly 2 decades but have also garnered attention from Interior Design, Time Magazine, The Chicago Tribune, HGTV’s House Hunters, CNN & more!

Having developed a life-long passion for peak performance and business strategy specialized in pivoting for success in any market, Winter has been at the forefront of the key trends impacting the lives of a new generation of modern leaders and the psychology behind people, relationships and brand trust.

She was raised in Atlanta, has a sister named Summer and a cousin named Autumn 🤣! She graduated from FSU (when their football team was good).

WHO YOU WORK WITH MATTERS.

Our Story.

Ken Paskins

Winter Baserva

Tucker, DIC
(Dog-in-Charge)