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Ken Murray, a "fractional chief marketing officer" at Chief Outsiders, has 25+ years’ experience in driving explosive growth for elite brands as a hands-on marketing and digital leader. He combines deep knowledge and experience in digital, analytics and insights, marketing automation, customer experience and brand management building world-class marketing and digital teams, with “alumni” serving in leadership positions at Hulu, Vanguard, Starbucks and Google. He now works with mid-market CEOs driving marketing strategies and execution to create significant growth opportunities.
Formerly, Ken was the first CMO at J.G. Wentworth, following a private equity transaction. He created several ground-breaking and international award-winning TV and digital spots (Opera: 877-CASH-NOW; It’s My Money), combined with hyper-focused media management, doubling qualified leads and revenue, while slashing acquisition costs.
Ken’s other experiences and accomplishments include building and leading teams for banking, insurance and specialty finance firms. He helped overhaul and is responsible for double-digit growth for companies such as Jewelers Mutual, Farmers Insurance and 21st Century Insurance.
Ken is an avid cyclist and skier (downhill and XC) and enjoys cooking for family and friends.
For over 30 years, Mike has helped both small & Fortune 500 companies discover the root causes of the people-problems that were slowing their company’s growth. He has found that the best solutions result from Executive Coaching, People Skills Training, and Improved Strategy Execution.
Before launching Bench Builders, Mike held senior HR roles at Shaw and Mohawk, both Fortune 500 companies.
Mike is a Certified Executive Coach. He holds a B.S., in Psychology from the University of Tennessee-Chattanooga and an M.Ed., in Human Resource Development from Vanderbilt University. He is a SHRM Senior Certified Professional (SHRM-SCP) and Certified Compensation Professional (CCP). He is also certified to administer and facilitate DiSC® Profile Workshops and Assessments. Mike also serves as the President of the International Business Council.
Mike loves everything about his work, but he’s most excited about finding the right combination of proven strategies & creative solutions to help CEO’s create thriving companies.
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